Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose to be unsubscribed from all NTO publications.
B) Subscriber can choose to be removed from the data extension.
C) Subscriber can choose to resubscrlbe to the list used for the send.
D) Subscriber can choose which publications to unsubscribe from.

2. Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A) To ensure data integrity
B) To optimize import process speed
C) To determine the correct data type
D) To save the data extension

3. Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A) Create a data extension with email address as non-nullable; reply date and response fields as nullable.
B) Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
C) Create a data extension with email address, reply date, and response fields as nullable.
D) Create a data extension with email address, reply date, and response fields as non-nullable.

4. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

A) Be aware of the size of your email.
B) Honor Opt-out requests promptly.
C) Your Data should always be relevant to the subscriber.
D) Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
E) Provide a mechanism to opt out.
F) Include your physical mailing address.

5. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A) Create an import using the Import Wizard in the Email Application
B) Create an Import Activity and execute it manually
C) Create an Import Activity to use in a workflow in Automation Studio
D) Create an import using the Import Wizard in Automation Studio

Solutions: