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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Configuration | - Setup and deployment
|
| Segmentation and Personalization | - Personalization experiences
|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Measurement and Optimization | - Reporting and analytics
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are three areas a business user can apply custom catalog dimensions?
A) Segmentation
B) Template filtering
C) Campaign targeting
D) Reporting
E) Recipe exclusions and boosting
2. Which data feed integrates external system data into a user's profile levargaing identity attributes?
A) Interaction feed
B) Catalog Feed
C) Identity feed
D) User Feed
3. What is the best practice naming convention for attributes?
A) Upper_snake_case
B) lowerCamelCase
C) UpperCamelCase
D) Lower_snake_case
4. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use engagement compare functionality to see the differences in key metrics and behaviours
C) Use a segment to setup a filter, then use the filter in campaign statistics
D) Use a segment to set a global goal
5. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Booster
B) Ingredient
C) Variation
D) Exclusion
Solutions:
| Question # 1 Answer: C,D,E | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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