GCCC SCMP : Strategic Communication Management Professional

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GCCC Strategic Communication Management Professional Sample Questions:

1. Media content analysis is a systematic procedure used for:

A) defining what media are talking about.
B) understanding public opinion trends formed under media influence.
C) defining the most popular media.
D) selecting the best media channel.

2. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of news advisories we share with the media from four to eight."
B) "Increase customer advocacy by 100% by the end of this calendar year."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase the number of employees that use our social media tool during the next six months."

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) Better media relationships.
C) They understand what to say and when.
D) Confidence is enhanced.

4. Which of the following is an example of a quantitative research method?

A) Interviews
B) Longitudinal studies
C) Narrative research
D) Case studies

5. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! I believe in your platform and know you will be a great representative for our city.
B) I am not planning on voting in this election.
C) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
D) Absolutely! You can count on my vote on election day as a thank you for giving me this work.

Solutions: