Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Salesforce CDP and Einstein Engagement Scoring
B) Journey Builder and Engagement Split
C) Automation studio and Query Activity

2. Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A) Primary Key
B) Nullable
C) Is Sendable

3. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Triggered Send Managed Lists
B) Auto Suppression List
C) Global Unsubscribe List

4. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Publication Lists
B) Reply Mail Management
C) Parameter Management

5. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Engagement Split
B) Einstein STO Activity
C) Wait Until Activity

Solutions: