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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-service OnRamp
B) Managed classification
C) Corporate classification
D) Self-classification

2. What is the definition of a regex pixel?

A) It is a pixel for transmitting audience data out in real time at the time of page load.
B) It is a javascript tag used for sending user level category information back to the browser.
C) It is a pixel used for ID swapping.
D) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
E) It is used for DCO campaigns.

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Current State
B) Use of Categories
C) Classification Rules
D) Strategy
E) Update Frequency
F) Benefit

4. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Manually enter the pixel required for sending campaign data to the partner.
B) Configure custom parameters to deliver data to the media execution partner
C) Create a Dynamic Synchronous container to support the transfer of data.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

5. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data via the Online Ingest method.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
D) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.

Solutions: