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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam Reference
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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Design and develop email content - Configure deliverability settings - Implement personalization and dynamic content - Manage subscriber preferences and suppression |
| Topic 2: Data Model and Segmentation | 20% | - Build and manage data extensions - Design and implement contact data model - Create and optimize segmentation strategies - Implement contact filtering and list management |
| Topic 3: Marketing Cloud Configuration | 15% | - Manage users, roles, and permissions - Configure data management and data extensions - Configure Marketing Cloud account settings - Set up and manage business units |
| Topic 4: Analytics and Reporting | 10% | - Build custom reports and dashboards - Create and interpret standard reports - Configure tracking and attribution - Analyze campaign performance metrics |
| Topic 5: Marketing Automation | 20% | - Design and configure automation workflows - Implement journey builder strategies - Configure decision-based and engagement-based activities - Create and manage email activities |
| Topic 6: Discovery and Scoping | 15% | - Identify key stakeholders and decision-making process - Assess customer readiness and identify gaps - Determine the appropriate implementation approach - Gather customer business requirements |


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