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Salesforce Certified Marketing Cloud Email Specialist : MC-202

MC-202

Exam Code: MC-202

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated: Aug 31, 2026

Q & A: 162 Questions and Answers

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Insights and Analytics10%- Analyze email performance and tracking data
Topic 2: Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Topic 3: Subscriber and Data Management26%- Manage subscribers, lists, and data extensions
- Configure segmentation and audiences
Topic 4: Marketing Automation26%- Configure automations using Automation Studio
- Configure and execute journeys using Journey Builder
Topic 5: Email Marketing Best Practices15%- Evaluate email design elements and techniques for effective campaigns
- Differentiate elements that impact message deliverability
- Demonstrate subscriber acquisition and retention methodologies

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A. Single Send Journey
B. Transactional Send Journey
C. Multi-Step Journey


Question 2

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A. Use Delayed Delivery
B. Configure Send Throttling.
C. Segment email sends by domain.


Question 3

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users,
B. Use Journey Builder to build an audience using Ad Studio.
C. Leverage Social Studio to capture email addresses.


Question 4

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Activate Journey Builder to refresh the data extension.
B. Use a Filter Activity in Automation Studio.
C. Configure the Send Activity to automate the refresh.


Question 5

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A. Contacts Count
B. Audience Engagement Over Time
C. Contacts Analytics


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: A
Question 4
Answer: B
Question 5
Answer: C

MC-202 Related Exams
MCE-Admn-201 - Salesforce Certified Marketing Cloud Engagement Administrator
Marketing-Cloud-Account-Engagement-Specialist - Salesforce Marketing Cloud Account Engagement Specialist
Marketing-Cloud-Administrator - Salesforce Certified Marketing Cloud Administrator Exam
Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist
Marketing-Cloud-Email-Specialist-JPN - Salesforce Certified Marketing Cloud Email Specialist (Marketing-Cloud-Email-Specialist日本語版)
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