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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 2: Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies |
| Topic 3: Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Topic 4: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 5: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A. Fire Event
B. Import File
C. File Transfer
Question 2
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A. Test sendsare rot recorded on the Send Log Data Extension.
B. A subscriber was not selected in the Subscriber Preview tab.
C. The send exceeded the maximum test send threshold.
Question 3
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A. Profile Center Unsubscribe
B. List Unsubscribe header
C. Universal Unsubscribe
Question 4
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
A. Create a data filter that includes the new fields.
B. Create a new data extension with the new fields.
C. Edit the fields in the synchronized data source.
Question 5
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
A. SQL query activity
B. Filter Data Activity
C. Random Data Extension
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
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