Google adwords-display : Google Display Exam Practice Test

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?

A) Users' activities are different in Search than in the Google Content Network.
B) Text ads aren't allowed in the Google Content Network.
C) Display ads are larger and can contain more information.
D) Display ads are more attractive than text ads.

2. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Online presence to sell items in an auction-style format using Google Checkout
B) Ability to engage with a massive community that is already interacting with the content
C) Access to the largest inventory of professional and user-generated videos in the world
D) Opportunity to participate on multiple platforms, allowing portability of content

3. Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A) Text ads are the most versatile ad format with the widest reach across the web.
B) Todd can realize a lower cost per acquisition with text ads than with displays ads.
C) Text ads are better than image ads to draw the users' attention.
D) Todd can use text ads to address Google Content Network members that don't accept imag e ads.

4. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
B) It's an ad that is fed into the Google Content Network of sites partners.
C) It's an ad that shows at the end of a video.
D) It's an ad that is displayed as part of the DoubleClick partnerships.

5. You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?

A) Through Google Analytics
B) At the bottom of the YouTube Insight page for the client's account
C) Through the Google Insights for Search tool
D) Using the Google AdWords Reporting tab

Solutions: