Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can have the report emailed to you in .csv format.
B) You can see the details on the Networks tab.
C) You can see the details on your Keywords tab.
D) You can see the details on your Account Performance Tab.

2. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) "pink umbrellas"
B) "pink+umbrellas"
C) Pink umbrellas
D) [pink umbrellas]

3. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)/Duration of Ad

4. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
B) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
C) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
D) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create

5. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Metrics and Facets
B) Views and Reports
C) Dimensions and Metrics
D) Views and Visitors

Solutions: